Suji Sanjeevan - Shark Tank, Startup Growth and How Scent Influences Consumer Behaviour

In this episode of Funded Futures, host Emily sits down with Suji Sanjeevan, the co-founder and CEO of Light + Glo and Brandscent, to discuss her incredible journey from medicine to entrepreneurship. After training as a doctor in London, Suji realized she was unfulfilled and pivoted into the world of fragrance, eventually building two successful businesses that harness the power of scent for branding and consumer engagement.Suji shares how she broke into the competitive home fragrance market, how her company developed the concept of olfactory logos, and how big brands use scent to create memorable customer experiences. She also reflects on her time on Shark Tank, how she and her husband balance co-leading the business, and why scent marketing is becoming a must-have strategy for businesses looking to stand out.This episode covers:Suji’s transition from medicine to entrepreneurshipThe creation and growth of Light + Glo and BrandscentHow scent impacts human emotions and consumer behaviorThe concept of olfactory branding and its growing importance in marketingThe challenges of bootstrapping a business and scaling sustainablySuji’s Shark Tank experience and what she learned from the investorsThe future of scent marketing, from retail stores to virtual reality experiencesWhether you're an entrepreneur, marketer, or just fascinated by the science of scent, this conversation will change the way you think about branding and consumer experiences.