술 덜 마시는 한국, 주류업계 생존 전략은?

진행자: 간형우, Chelsea ProctorAs Korea drinks less, liquor goes lighter — and global기사 요약: 한국 주류업계가 음주 감소와 소비자 취향 변화에 대응해 저도주·RTD·무알코올 제품을 확대하는 동시에 해외 시장 공략을 강화하며 새로운 성장동력을 찾고 있다.[1] At Korean convenience stores, the liquor aisle's most valuable real estate is changing hands. Eye-level shelves once dominated by 500-milliliter beer cans and green soju bottles are increasingly filled with colorful ready-to-drink cocktails and bottles of lower-alcohol flavored soju, as Koreans drink less and seek lighter options.real estate: 부동산change hands: 주인이 바뀌다eye-level: 눈높이[2] The changing shelves reflect a broader decline in Korean alcohol consumption. Liquor shipments totaled 3.15 million kiloliters in 2024, down 17.3 percent from a decade earlier, according to Statistics Korea.reflect: 반영하다decade: 10년[3] Average monthly household spending on alcoholic beverages fell 9 percent on-year to 13,000 won ($9.20) in the first quarter, the steepest decline since quarterly tracking began in 2019.household: 세대steep: 가파른, 급격한[4] The shift accelerated during and after the COVID-19 pandemic, as corporate after-work drinking declined and demographic changes combined with "healthy pleasure" and "sober curious" trends.sober: 술 취하지 않은기사 원문: https://www.koreaherald.com/article/10832697