EPISODE · Jun 3, 2024 · 36 MIN
Summer holidays: using nostalgia to increase willingness to pay
from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab
In this episode, we talk about how marketers leverage principles like nostalgia and active commitment to sell targeted experience to customers.
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Summer holidays: using nostalgia to increase willingness to pay
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This episode is 36 minutes long.
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This episode was published on June 3, 2024.
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