Episode #63: Client Stories - Dr Ruth Machin

In this episode of The Start Up Support Surgery, Jo introduces a special summer series featuring inspiring client stories from her coaching programme. This week, we hear from the remarkable Dr. Ruth Machin, a former consultant radiologist turned health coach and YouTuber. Ruth shares her transformative journey from the NHS to entrepreneurship, detailing the challenges she faced after leaving medicine due to health issues and her determination to carve out a new path.  During this conversation, Ruth reflects on her initial struggles with identity and purpose, feeling like a 'failed doctor' as she transitioned into the business world. Ruth also discuss the importance of community support and mentorship in navigating this unfamiliar landscape, highlighting how Ruth's experiences within the Start Up Support Surgery programme helped her regain her confidence and find her voice.  Ruth candidly shares her key breakthroughs, including the realisation that effective marketing is essential for success and the courage it took to embrace social media as a platform for her new business. Her journey has led to the launch of a thriving coaching business focused on empowering women over 50, alongside her growing YouTube channel.  This episode is a heartfelt testament to resilience, self-discovery, and the power of community in entrepreneurship. Ruth's story is sure to resonate with anyone considering a leap into the business world, particularly those from a medical background.    Key Topics Covered:  - Ruth's transition from consultant radiologist to health coach  - The impact of chronic health issues on career and identity  - The role of community and mentorship in entrepreneurship  - Key breakthroughs in marketing and social media  - Building a coaching business for women over 50  - The importance of purpose and personal growth in business    To connect with Ruth:  - YouTube: https://www.youtube.com/@DrRuthMachin  To find out and connect with Jo:  - https://www.jowatkins.com/ Download free Stethoscope to Start up here https://drjowatkins.mykajabi.com/freemembership Liu Batchelor - https://www.linkedin.com/in/liubatchelor?utm_source=share_via&utm_content=profile&utm_medium=member_ios