EPISODE · Feb 20, 2026 · 36 MIN
Super Bowl Advertising Through the Lens of Data
from Deconstructing Data · host BDEX
The Super Bowl is more than a game. It is one of the largest cultural stages in the world for brands.Every ad carries signals about representation, values, and identity. The question is not just who made the best commercial. It is what those messages reveal about culture, audiences, and the brands behind them.On this episode of Deconstructing Data, Jessie Lizak and David Finkelstein are joined by Latha Sarathy, CEO & Founder of SALIENT HQ & Chief Research Officer at Videotape.ai, a research leader with more than 30 years of experience across media, market insights, and multicultural audience measurement. Latha has led research teams at organizations including Telemundo, CBS, Univision, and The Walt Disney Company, and now advises brands through a purpose-driven, data-led approach that blends human intelligence with advanced analytics.In this conversation, we explore:1. Gender Representation in Super Bowl Ads2. Audience Values and Brand Alignment3. Measuring Cultural Impact Through Data4. Tech StackFrom understanding how representation shapes perception to examining how brands align with shifting audience values, this episode breaks down how cultural impact can be measured, interpreted, and acted on using rigorous research and data strategy.For leaders looking to connect brand storytelling with audience insight, this discussion offers a data-driven perspective on one of advertising’s biggest stages.
What this episode covers
The Super Bowl is more than a game. It is one of the largest cultural stages in the world for brands.Every ad carries signals about representation, values, and identity. The question is not just who made the best commercial. It is what those messages reveal about culture, audiences, and the brands behind them.On this episode of Deconstructing Data, Jessie Lizak and David Finkelstein are joined by Latha Sarathy, CEO & Founder of SALIENT HQ & Chief Research Officer at Videotape.ai, a research leader with more than 30 years of experience across media, market insights, and multicultural audience measurement. Latha has led research teams at organizations including Telemundo, CBS, Univision, and The Walt Disney Company, and now advises brands through a purpose-driven, data-led approach that blends human intelligence with advanced analytics.In this conversation, we explore:1. Gender Representation in Super Bowl Ads2. Audience Values and Brand Alignment3. Measuring Cultural Impact Through Data4. Tech StackFrom understanding how representation shapes perception to examining how brands align with shifting audience values, this episode breaks down how cultural impact can be measured, interpreted, and acted on using rigorous research and data strategy.For leaders looking to connect brand storytelling with audience insight, this discussion offers a data-driven perspective on one of advertising’s biggest stages.
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Super Bowl Advertising Through the Lens of Data
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