Super Bowl LX. The Good, The Bad and The Ugly in Advertising

This episode of LERMA/’s Loud and Clear podcast, hosted by Francisco Cardenas, is a live video event with an audience at LERMA/ headquarters titled “The Good, the Bad and the Ugly,” where MC and moderator Bill Cochran leads a discussion of the latest Super Bowl ads in collaboration with Circulo Creativo. Cardenas introduces the panel—SMU professor Andrew Elliot, Republic Editorial senior editor Shaddai Berron, and Conill creative director Mauricio Macías—and thanks sponsors Deaf Mule Music House and Republic Editorial. The group shares Super Bowl ad facts (66 national ads, about $8M per :30, 59% featuring celebrities, 18 debut brands, and 15 ads involving AI) and debates spots including Dunkin’, Levi’s, Bosch with Guy Fieri, e.l.f.’s telenovela-inspired Spanish-learning tie-in, Salesforce/Slack with MrBeast, Instacart’s banana feature, Uber Eats’ NFL platform, Jurassic Park-style WiFi, Kellogg’s fiber humor, a prostate cancer PSA blood-test message, Pepsi’s rivalry approach, and the “He Gets Us” campaign.Guests:Andrew Elliott, MBA, Executive in Residence at Temerlin Advertising Institute, SMUMauricio Macías, Creative Director at Conill Advertising. (Saatchi & Saatchi / Publicis Groupe)Shaddai Berron, Editor at Republic EditorialBill Cochran, Executive Creative Director, LERMA/ Producers:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Victor Cornejo Tell Me More Studios⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠Pranav Kumar at LERMA/⁠⁠⁠⁠⁠⁠Executive Producer:Barbara Dauajare, Agency Growth Manager, LERMA/Hosts: ⁠Bill Cochran, Executive Creative Director, LERMA/ ⁠⁠⁠⁠⁠⁠⁠⁠Francisco Cardenas, Executive Director, Brand Integration at LERMA/⁠⁠⁠⁠