Super Simple Content Marketing Strategy with the Rule of Threes - Teacher: Lee Densmer

followers. Wa wa, right? Likes also not very interesting. It makes you feel good. You're like, oh God, I have so many followers. But did they share your content? Did they comment on it? And who are those people?  This is Lee sma, a content marketing strategist and manager who has helped execute on marketing programs for a company that generates over 250 million in revenue And today on Useful Content, she's going to share her super simple framework to create a content strategy using the rule of threes.  Think that companies may trivialize how easy it is to succeed on a social channel. And then they get frustrated when they're not getting impressions, they're not getting leads, they get frustrated and they give up  She's going to share five different things you should focus on, including the right channels. Getting a channel right is not trivial. Each channel has different requirements, different types of content, different um, patterns of usage, different algorithms.  what you should really focus on when measuring your results. I've seen way too many teams get overwhelmed. They, they don't measure because it's overwhelming, so they just don't, it's like putting your head in the sand, right? I'm scared of it, I'm not gonna do it.  Why having an owned channel is so critical for your content and for your business. So people raise their hand, they wanna hear from you, they sign up and then you are fully free to communicate with them in a personal way when you want to, about the topics you want to.  And in our conversation, she shares something that really gets me thinking. That's such a good point. That is such a good point. 'cause people always think about  Let's make useful content. Hello and welcome to the Useful Content Podcast and today we have a returning teacher in the useful content classroom. Lee Sma. Hi Lee. Ola Lee. I should say Hello, thanks for having me on today. Nice to see you. Yes. Uh, it's good to have you on. And, um, today we're gonna talk about some thoughts that you've been having on LinkedIn and some new things you've been developing in terms of frameworks for content marketing. Uh, I'm excited to talk with you about that today because I really love your content on LinkedIn. I love what you've been doing. Uh, you are very, very active and people who are active on LinkedIn always catch my eye and it seems that in a short space of time. You've been able to capture this magic of developing and giving your content momentum. How has your growth been over the last few months? Uh, thank you for, um, noticing my efforts online, my content. It's been a lot of fun Past few months. I have, um, really caught on that people are having trouble getting started with content marketing. I. Small teams are having hard time figuring out where to put their budget or who to hire, and people need a way to kind of reduce the overwhelm and just get started. So I see a lot of people who are blogging or posting on social but not getting return, um, feeling like there's no strategic layer and they, they just need a way to get started without, like I said, all the overwhelm.  Yeah. And I know you like to keep things simple, so this is like a super simple framework that we're going to talk about today. We're gonna talk about the, is it like a framework of threes for small, these B two B marketing companies. Will this work for B two C as well, or it's just for B two B stuff? Um, I'm gonna go B two. B two B because that's my area of expertise is B two. B two B, B two C. I mean, right. Marketers love to try things. Why not adapt this? See if it ca...