Supercity Aparthotels choose systems wisely for brand growth

In this episode, we explore the critical intersection of digital transformation and operational scaling in the hospitality sector. We are joined by the Roundtable Roadshow Platinum Sponsor, Oracle, represented by David Hayward, who shares insights into the current landscape of the independent hotel market and why it’s time for hoteliers to rethink their technology stack.We also feature an exclusive case study with Philip Houghton, Managing Director of SuperCity Aparthotels - the recent winners of the 'Best Operator (51-200 units)' award at the 2026 Serviced Apartment Awards. Philip discusses SuperCity’s journey from its first property in 2009 to its current rapid expansion across the UK, and how their recent move to Opera Cloud PMS is empowering their formidable brand growth.Key discussion points include:Digital Transformation: David Hayward breaks down the primary drivers of digital change, how to succeed in your transformation journey, and clears up common misconceptions about Oracle.Case Study Strategy: Philip Houghton details the strategic imperatives behind SuperCity’s recent PMS upgrade, the partner selection process, and the tangible commercial and staff benefits observed since deployment.Tech for Growth: Advice for hotels looking to modernize their systems and guidance on "future-proofing" your tech to drive revenue and outperform your competitor set.