Superhuman — Leonard wouldn't ship this

Today's victim is Superhuman — the company that looked at Gmail and thought "what this needs is a $30 monthly subscription and the complexity of NASA mission control." | They're literally choosing the churn-maximizing payment structure while calling themselves productivity experts. | Despite claiming "AI that works everywhere," they're still a glorified email client with zero switching costs. Sources from Lenny's Newsletter and Podcast: Scaling your B2B growth engine (Newsletter), How to increase your product's retention (Newsletter), What is good monthly churn (Newsletter), How today's fastest-growing B2B startups turned their early users into paying customers (Newsletter)