Superstar SDR 7: Hope O Baker from Apttus
from Mastering Sales Development Hosted by Tito Bohrt
Hi all! Today we will reverse engineer the success of Hope O Baker, from Apttus. Hope is a strategic SDR at Apttus, helping the company get into the list of "most-wanted" Accounts. If you want to join the series or nominate a colleague, please send an email to [email protected]. We've already had, Jess Wilson (Mikey Powell (direct mail), Louise Trump (email), Allie Hudson (cold calling), Jackie Lipnicki (cold calling) and Sam Silverman (Strategy) participate. The topics covered, are indexed below. I have bolded my favorite answers. Welcome Hope! Topics covered: 0:00 -> Intros 1:00 -> What is APTTUS? 3:10 -> Day-to-day at APTTUS. Target accounts and strategy. Inbound vs. Outbound 4:40 -> How do you measure success when you have only 15 target accounts? 11:50 -> What is Hope O Baker doing to get to 200% of quota? -> Twitter and balloons 15:30 -> How did Hope start at APTTUS? 16:35 -> How much activity per day? 20:25 -> The mindset behind prospecting & Why spend money to send balloons! 31:50 -> The APTTUS team structure 33:40 -> How long has Hope O Baker been an SDR & Why? 38:40 -> The tools that Hope O Baker uses! 44:00 -> Final pieces of advice from Hope!
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