Supply Chain AI Needs Better Sensing, Not Smarter Models

Send me a message AI models are getting smarter at an astonishing pace. But if they can't reliably sense what's happening across your supply chain, they'll still make poor decisions. The real bottleneck may not be intelligence at all, it may be the quality of the physical data feeding it. I'm joined by Doron Hazan, who leads AI at Wiliot, to explore why the next step in AI for supply chain isn't another model or agent, but a stronger data foundation connecting products, pallets and warehouses to real-time decision-making. We discuss why incomplete physical data creates misleading dashboards, slows operational decisions and increases the risks of automating the wrong actions. We examine why AI in supply chain is fundamentally different from AI in the digital world, why many organisations are investing in AI before fixing the data beneath it, and what changes when individual items become continuous sources of operational data. We also explore where human judgement remains essential, how continuous sensing supports faster decisions at scale, and why better models alone won't solve supply-chain execution. Listen now to understand what is really limiting AI in supply chain, and why the organisations that invest first in their data foundation will be better placed to make faster, more reliable operational decisions. If disruption hit tomorrow, would you know where your supply chain was most exposed? In 15 minutes my free scorecard helps you assess 27 resilience statements, calculate your score, and turn the result into three priorities and a 30 day action plan. You can download the scorecard free at tomraftery.com/scorecard. Support the show Podcast supporters I'd like to sincerely thank this podcast's generous Subscribers: Alicia Farag Kieran Ognev Gary Lynch And remember you too can become a Resilient Supply Chain+ subscriber - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one and give you access to bonus episodes of topical, timely supply chain resilience analysis. 🎤 Looking for a keynote speaker on supply chain resilience, AI, and sustainability? I help leaders understand the forces reshaping global supply chains, from geopolitical disruption and climate risk to AI and real-time decision-making. Download my Speaker Pack: https://tinyurl.com/spkrpck Finally If you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a message using this link. If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.