Supply chain collaboration to drive regenerative agriculture

Four organizations can sit in the same supply chain and still act like they live on different planets. We wanted to see what changes when they stop acting alone. Sarah Muirhead talks with Paul Scheetz, Director of Regenerative Agriculture at ADM, about a new collaboration with General Mills and Walmart designed to accelerate regenerative agriculture on 40,000 wheat acres across Illinois, Indiana, and Missouri.We dig into why this cross-industry partnership matters for scaling regenerative farming, and why “local” is not a buzzword when you are dealing with soil types, weather swings, and field-by-field management. Paul explains how ADM works as the on-the-ground facilitator, what it means to move beyond simply buying grain, and how technical assistance partners like Practical Farmers of Iowa, American Farmland Trust, and Ducks Unlimited help farmers pressure-test practices in the real world.We also get practical about incentives, risk, and measurement. You will hear why financial payments are often necessary for long-term adoption, how data collection and verification are handled, and which practices this wheat program prioritizes: no-till, cover crops, and fertilizer efficiency, including nutrient stewardship and outcome-based nitrogen use efficiency. Along the way, we talk about what success looks like for farmers’ bottom lines, for resilient sourcing, and for a regenerative agriculture business case that can actually scale.Subscribe for more conversations like this, share the episode with someone in agriculture or food, and leave a review with your biggest question about regenerative agriculture so we can tackle it next.