Supply Chain Survival & E-Commerce Evolution with Yedi Houseware's Bobby Djavaheri

Running a physical products brand over the last few years has meant navigating supply chain hurdles that no operational playbook could have predicted. In this episode of Retail War Games, Bobby Djavaheri, President of Yedi Houseware Appliances, breaks down how his family built a 40-year housewares brand from the ground up. Bobby shares the inside story of transitioning from traditional B2B distribution to Amazon marketplace domination, landing on Oprah's Favorite Things list over a dozen times, and fighting through the massive ocean freight crisis that sent container prices skyrocketing to $35,000.