Supporting the Retail Media Ecosystem

An episode of the The IAB Australia Podcast podcast, hosted by IAB Australia, titled "Supporting the Retail Media Ecosystem" was published on September 1, 2025 and runs 34 minutes.

September 1, 2025 ·34m · The IAB Australia Podcast

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Episode Description

In the latest episode of the IAB Australia Podcast, CEO Gai Le Roy engages with industry experts Rob Odd, CEO of Epsilon, and Kelly Wearmouth, Managing Director AUNZ of Mars United Commerce, to explore the hot topics in retail media. The discussion focuses on the challenges and opportunities within the digital advertising landscape, particularly around addressability, measurement, and the impact of consumer data privacy reforms.

Rob and Kelly share their insights on how brands can leverage data to create personalised experiences while navigating the complexities of a rapidly evolving market. They emphasise the importance of collaboration, innovation, and a unified approach in driving success amidst changing consumer behaviours and technological advancements. Listen now!

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