Surprise Winners: How "wild card" tests achieved gains of up to 86%

Presenters: - The MarketingExperiments Team Optimization best practices don't come with an iron-clad guarantee. Sometimes, even the most carefully crafted campaigns get trumped by what we call "wild card" test treatments -- with surprising results. Is there a way to predict and replicate the success of these outliers? Join us for our next free web clinic, where we'll explore: - Experiments where best practices have backfired - Lessons learned from a range of unexpected winners - How to incorporate these findings into your own tests Our team will review case studies and examples, and address your specific testing questions with a live Q&A session.