EPISODE · Mar 4, 2025 · 32 MIN
Susanna Doyle's Smart Approach to Donor Engagement
from Hey Nonprofits! · host HGA Fundraising
Susanna Doyle from MDA talks about her approach to connecting and communicating with nonprofit donors.💸 Need help fundraising? Find profitable auction items at https://hgafundraising.com/🙂 Follow Susanna Doyle on LinkedIn: https://www.linkedin.com/in/susannadoyle/Support the Muscular Dystrophy Association: mda.orgWatch the Webinar with Susanna Doyle and Amy Meyers: https://youtu.be/1IhfJlSLCvY?si=ueP3JtcKyp0ulxI3During this episode, Susanna Doyle, Account Manager for Signature Events at MDA, shares her insights on effective fundraising strategies, emphasizing the importance of relationship building, efficiency in outreach, and the evolving landscape of donor engagement. She discusses the significance of personal touches in donor communication, the role of social media and cold calling, and the necessity of post-event follow-up to cultivate long-term relationships with donors. The conversation also highlights the unique challenges of fundraising for rare diseases and the importance of community engagement in event planning.✈️ Do you donors like to travel? Allow them to spend their travel budgets to both have a great vacation, AND fund your nonprofit! Reserve an item at https://hgafundraising.com/💡 Sign up to our newsletter to receive weekly fundraising tips: https://hgafundraising.com/subscribe-to-newsletter/
What this episode covers
Susanna Doyle from MDA talks about her approach to connecting and communicating with nonprofit donors.💸 Need help fundraising? Find profitable auction items at https://hgafundraising.com/🙂 Follow Susanna Doyle on LinkedIn: https://www.linkedin.com/in/susannadoyle/Support the Muscular Dystrophy Association: mda.orgWatch the Webinar with Susanna Doyle and Amy Meyers: https://youtu.be/1IhfJlSLCvY?si=ueP3JtcKyp0ulxI3During this episode, Susanna Doyle, Account Manager for Signature Events at MDA, shares her insights on effective fundraising strategies, emphasizing the importance of relationship building, efficiency in outreach, and the evolving landscape of donor engagement. She discusses the significance of personal touches in donor communication, the role of social media and cold calling, and the necessity of post-event follow-up to cultivate long-term relationships with donors. The conversation also highlights the unique challenges of fundraising for rare diseases and the importance of community engagement in event planning.✈️ Do you donors like to travel? Allow them to spend their travel budgets to both have a great vacation, AND fund your nonprofit! Reserve an item at https://hgafundraising.com/💡 Sign up to our newsletter to receive weekly fundraising tips: https://hgafundraising.com/subscribe-to-newsletter/
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Susanna Doyle's Smart Approach to Donor Engagement
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