Sustainable Fashion: Exploring Microtrends and Fast Fashion Impacts with Niha Elety

In this episode, we are joined by Niha Elety, founder of Tega Collective. We discuss the intersection of sustainable fashion and cultural heritage. Niha addresses the challenges posed by fast fashion and greenwashing, advocating for a deeper connection to personal style and cultural roots over fleeting trends. Niha also shares practical tips for sustainable living and highlights her work with Tega Collective, which supports indigenous communities and promotes ethical fashion practices. This episode is a compelling exploration of how fashion can be both stylish and sustainable, with a strong emphasis on cultural respect and environmental responsibility.More about Niha!Niha Elety is a sustainable fashion advocate and designer, renowned for integrating fashion, art, and heritage to highlight the importance of sustainability. Growing up in Hyderabad, India, she embraced sustainability as a way of life, a perspective enriched by her experiences in both India and the US. As a founder and co-creator at Tega Collective, Niha champions Adivasi communities in India, co-creating fashion collections that celebrate traditional craftsmanship while ensuring fair economic practices. Her work extends beyond design; as a speaker and leader in intersectional environmentalism, Niha is dedicated to bringing inclusivity and diverse BIPOC perspectives to the forefront of the environmental movement.Connect with Niha!Website: https://www.eletbyniha.com/Instagram: https://www.instagram.com/nihaelety/ TikTok: https://www.tiktok.com/@nihaelety/Connect with Brianna!Instagram: @mombossinaustinLinkedIn: linkedin.com/in/briannademikeFollow the Podcast on Instagram: @badassbasicbitchLove the podcast? We would love if you would leave a review!Thank you to this week's sponsors!Green Chef: Go to greenchef.com/60bbb and use code 60bbb to get 60% off, plus 20% off your next two monthsBabbel: Get 55% off at Babbel.com/BBBAir Doctor: Head to airdoctorpro.com and use promo code BBB, you’ll receive UP TO $300 off air purifiers!