EPISODE · Jan 5, 2023 · 23 MIN
Suzie Yorke, CEO & Co-Founder of The Better Chocolate on Launching 2 Brands After 50, The 4 P's and Being a Female Founder
from Pleasantly Persistent-Rooted Food Sales Podcast! · host Matt Cotton-Founder of Rooted Food Sales
Topics: - Suzie's first successful brand Love Good Fats and how it exceeded $100M in revenue in just 3 years- The importance of "The 4 P's" while building your brand and the advice she gives to new founders (if you don't choose clip #1)- Major differences working with Canadian retailers compared to US Retailers- How being an intrapreneur in a large company helped Suzie as a founder and CEO (if you don't choose clip #2)- Do consumer adoption rates differ for better-for-you products in Canada?- How being a female founder and a tenured career worked towards Suzie's advantage, as well as the unforeseen challenges- BONUS: Which Iron Man was the most beautiful/scenic, and which Iron Man was the most grueling for Suzie?
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Suzie Yorke, CEO & Co-Founder of The Better Chocolate on Launching 2 Brands After 50, The 4 P's and Being a Female Founder
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