Sweeney x Novig Controversy | Anthropic Turns Profitable? | Mixue’s Loss Leader Empire

The Sydney Sweeney x NOVIG controversy has athletes fired up, Mixue quietly becomes the world's biggest fast-food chain on a Dollar General playbook, Anthropic reportedly turns profitable, and a new report says teens trust AI product recommendations. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.Today guest hosts TJ Bongiorno (Founder, The Outgoing Co.) and Oren John (Partner, Darkroom) join Chris Hall and Colin Dougherty.ON TODAY'S EPISODEConor Begley — Co-Founder, Fathers BrewingWe dig into building a USDA-certified-organic "clean beer" lager to 672% year-over-year growth and the No. 1 organic beer by sales per store at Whole Foods — the $25K test that found forever chemicals at 45-50x the legal drinking-water limit in top-selling beers, the tension of an anti-big-beer brand rolling out on Anheuser-Busch's network, the 40,000+ batches thrown away over 400+ blind taste tests, roughly one and a half new stores a day since launch, and the first move outside California into Philadelphia.Oren John — Partner, DarkroomWe dig into Meta Lab nearly doubling its retail store footprint and what it signals about AI hardware going physical, plus The Set Optimizer and the creative-director POV on where DTC is headed as the tools reshape production.ALSO ON THE SHOW- Hitting 100K on IG with Muse- Upselling on the package- Evvy raises $40M- Nori Cloud: prototype to Target in 10 months- Zuck wins agentic shopping?- "The first 14 days post-purchase decide everything"-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693