Sweets & Snacks Expo 2025: Trends, Innovations, and Insights for Ecommerce Snack Brands

Mariah Parsons, host of the Retention Chronicles podcast, discusses insights from the 2025 Sweets and Snacks Expo in Indianapolis, highlighting key trends and brand innovations. The Expo featured over 1,000 exhibitors, including 300 newcomers, and attracted 14,500 attendees from 85+ countries. Key trends included nostalgia-driven updates by legacy brands like Hershey and Mars, health-forward snacks with high protein options, multi-sensory experiences with unique textures, and numerous brand collaborations. Notable brands mentioned include Belles Gourmet Popcorn, Nomad Snacks, and David Dobrik's brand. The next Expo will be held in Las Vegas.