Switched On! in Ashland: A Conversation with Noble Coffee’s Jared Rennie

Join hosts Joshua and Amanda from Switch Bakery Bistro in Santa Cruz as they sit down with Jared Rennie, founder of Noble Coffee Roasting in Ashland, Oregon — one of the most award-winning coffee roasters in the country. In this episode, they explore Noble's nearly 20-year journey from garage roasting to becoming a cornerstone of specialty organic coffee, and how Switch Bakery Bistro brings that same commitment to quality with their gluten-free pastries, breads, and seasonal lunch offerings.Topics covered:Why Noble Coffee is 100% organic — and how they've proven organic coffee can compete with (and beat) the best in the industryThe Cup of Excellence program and what makes a truly exceptional cup of coffeeHow Switch Bakery Bistro pairs Noble's specialty coffee with rotating gluten-free baked goods made from local, seasonal ingredientsThe philosophy behind slowing down the café experience — ceramic mugs only, no disposable cupsBuilding a values-driven small business: quality over rapid expansion, community over volumeBarista training, and espresso scienceEmerging coffee origins: Thailand, Taiwan, China, and IndiaNoble Tonic: a unique coffee fruit beveragePerfect for: coffee lovers, gluten-free foodies, small business owners, specialty café enthusiasts, and anyone curious about the craft behind crop-to-cup coffee and artisan gluten-free baking.Find Switch Bakery Bistro at 1016 Cedar Street, Santa Cruz — open five days a week serving Noble Coffee, gluten-free bread, lunch, and handcrafted pastries. Get full access to Switch Bakery at switchbakery.substack.com/subscribe