Switching VA roles to AI + What We’ve Learnt Spending 6 Figures on an Inhouse Content Creator

It’s that time again - we’re sharing everything we’re currently testing, trialling and learning in our 7 figure coaching business. That’s including what’s working, what’s not, what we’re doing with AI and even what we’re choosing to focus and spend our money on. You’ll hear: 0:00 - Our personal updates: Creating a landing page with Claude and what Steph didn’t expect from starting IVF 10:09 - How we come to decisions quickly in business + how to not fall into the sunk cost fallacy 15:53 - What it’s like to work with an inhouse content creator on a daily basis 19:46 - We hired 3 new salespeople (why we hired them after swearing off a sales team last year and what’s been super challenging about it) 22:45 - VAs: what AI has taken over in our business and how we’ve transitioned our VA roles to make sure they upskill 24:26: We got a mac mini - everything Tim is getting AI to run independently for our business Watch the YouTube version of the podcast here (https://youtu.be/cE2Idas7zV4). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your business, show you exactly where the gaps are, and map out what a fully booked pipeline looks like for you specifically. No fluff, no pitch fest. Just a real conversation about what's actually holding you back. Go to startsuccessschool.com and book your session now. We'd love to help you build something that actually works. And if you got value from today's episode, make sure you hit follow wherever you're listening. It means the world to us and it helps more service business owners find the show. You can also follow Tim and Steph over on Instagram at @timfrey__ (https://www.instagram.com/timfrey__/) and @stephgorton__ (https://www.instagram.com/stephgorton__/) for more content every week. See you next Monday.