System Driven Machine

What this episode covers

Only 3% of your audience will be ready to buy at any given time.17% will be in information gathering mode. 20% will know they have a problem but have not really taken steps to address it, and 60% will be problem unaware, in other words they do have the problem that you solve, but they haven’t yet been able to think about how they might approach a solution. In this exciting solo podcast episode Jane looks at the value of building a client attraction system, that helps you build know like and trust on autopilot, without you having to show up in person. This helps your client recognise they want what you do, and that you are the best choice for them. While those who don’t have the problem you solve, just drift away before they waste your precious time. Systems are not just for b2c marketers. If you are a consultant, business coach or b2b service provider who is TIRED of not getting the results you need from networking, referrals and posting on social media........and if you want to STOP developing relationships with the wrong people - and build a pipeline of high calibre prospects who already know they want what you do, a client attraction system will definitely be helpful for you. The best businesses were always built on systems, and this episode will help you acquire one that works like magic for you. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

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