EPISODE · Jan 4, 2024 · 16 MIN
Systems & Simplicity: 7 Things to get done in 2024...a bonus episode for the real ones.
from Useful Content - Content Creation & Strategy Podcast for Marketing Teams · host Juma Bannister
Welcome useful content community to the useful content podcast. And today in this bonus lesson, I'm going to share with you seven things I want to get done in 2024. Now I know every single content creator in existence is going to be sharing lists and goals for 2024 and while that is not something I would usually do I would just present my content strategy for the year. Today I want to take a bit of a different approach in that I'm not going to present any lofty goals I'm going to present Seven simple things that know I have to do that I want to be accountable for. And so it's just some thoughts I've been thinking about for the last year or two years. Some of this has been stewing for the last three years. And so it's come to a point where I feel like I need to set these goals and set a timeline for accomplishing these things. So I'm going to share with you these seven things. So if you listen to this and any of these ideas resonate, you can take it back and see if it applies to your own content strategy and then implement the exact thing over the coming year. So let's get started. And as with all good things, we must have a theme. And so the theme for my content this year, the changes and the goals that I want to have for my content this year is systems and simplicity. So I want to build out content systems, but I want to keep things as simple as possible. And you see why that is the case later on when I'm going through the list of these seven goals that I have for content this year. Okay. Goal number one, finally launch the useful content. website. Now, this has been a major gap in everything that I've been doing over the last couple of years in building out useful content. And it really is something that I should have done earlier. But as you know, you have to go through a period where you test things and you figure things out in order for you to have. the platform to build certain types of content. But having a website is really in line with moving more towards owned media and relying less on social media and other types of media. And so Having a website is going to fix some things inside of my content strategy, namely, it's going to be able to, engineer the customer journey in a more predictable way so that when you have a website, you have a hub online that people can actually go to where you can send them there to sign up for your newsletter. Then you have a way in which you can get people on your mailing list and because that mailing list is owned by me, it is not subject to the whims and fancies of the algorithm and or the owners of the platforms. And so I'm moving more towards that. I actually have a mailing list is around a hundred persons. And, uh, I want to expand that. And I'll talk more about that later on, so the podcast is something I'm going to grow. Email is something I'm going to grow. And the core of that in terms of the funnel and the customer journey has to be the useful content website. And I already have the URL for that. In fact, I've had that URL for, uh, well, I guess almost a year. I tried different things, different URLs. And I finally came up on the one that I want, which is makeusefulcontent. com. So when it does launch, it's going to launch under the domain. makeusefulcontent. com. So you can look up for that. That is probably going to happen within the first quarter of 2024. So the second content goal I have for this year is to simplify the language of all. My content. And of course, those who know me might be saying, well, you are pretty understandable and your content. It's pretty clear. And you don't use language that we don't really relate to. And while I might be true to a great degree, it could be even better because I've taken time to craft the language in a way that is really relatable and that...
What this episode covers
Welcome useful content community to the useful content podcast. And today in this bonus lesson, I'm going to share with you seven things I want to get done in 2024. Now I know every single content creator in existence is going to be sharing lists and goals for 2024 and while that is not something I would usually do I would just present my content strategy for the year. Today I want to take a bit of a different approach in that I'm not going to present any lofty goals I'm going to present Seven simple things that know I have to do that I want to be accountable for. And so it's just some thoughts I've been thinking about for the last year or two years. Some of this has been stewing for the last three years. And so it's come to a point where I feel like I need to set these goals and set a timeline for accomplishing these things. So I'm going to share with you these seven things. So if you listen to this and any of these ideas resonate, you can take it back and see if it applies to your own content strategy and then implement the exact thing over the coming year. So let's get started. And as with all good things, we must have a theme. And so the theme for my content this year, the changes and the goals that I want to have for my content this year is systems and simplicity. So I want to build out content systems, but I want to keep things as simple as possible. And you see why that is the case later on when I'm going through the list of these seven goals that I have for content this year. Okay. Goal number one, finally launch the useful content. website. Now, this has been a major gap in everything that I've been doing over the last couple of years in building out useful content. And it really is something that I should have done earlier. But as you know, you have to go through a period where you test things and you figure things out in order for you to have. the platform to build certain types of content. But having a website is really in line with moving more towards owned media and relying less on social media and other types of media. And so Having a website is going to fix some things inside of my content strategy, namely, it's going to be able to, engineer the customer journey in a more predictable way so that when you have a website, you have a hub online that people can actually go to where you can send them there to sign up for your newsletter. Then you have a way in which you can get people on your mailing list and because that mailing list is owned by me, it is not subject to the whims and fancies of the algorithm and or the owners of the platforms. And so I'm moving more towards that. I actually have a mailing list is around a hundred persons. And, uh, I want to expand that. And I'll talk more about that later on, so the podcast is something I'm going to grow. Email is something I'm going to grow. And the core of that in terms of the funnel and the customer journey has to be the useful content website. And I already have the URL for that. In fact, I've had that URL for, uh, well, I guess almost a year. I tried different things, different URLs. And I finally came up on the one that I want, which is makeusefulcontent. com. So when it does launch, it's going to launch under the domain. makeusefulcontent. com. So you can look up for that. That is probably going to happen within the first quarter of 2024. So the second content goal I have for this year is to simplify the language of all. My content. And of course, those who know me might be saying, well, you are pretty understandable and your content. It's pretty clear. And you don't use language that we don't really relate to. And while I might be true to a great degree, it could be even better because I've taken time to craft the language in a way that is really relatable and that...
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Systems & Simplicity: 7 Things to get done in 2024...a bonus episode for the real ones.
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