T2 E8: El registro de marca

from Negocios y Marketing · host MT Agencia

https://negociosymarketing.co/ Un tema del que en el mundo empresarial mucho se habla, pero poco se conoce; la marca. En este nuevo episodio, la abogada Natalia Franco, experta en Propiedad Intelectual y Derecho Comercial, nos cuenta todo lo que debemos saber los empresarios sobre el registro de marca y la Propiedad Intelectual. Desde cómo se lleva a cabo el proceso, y las diferencias con el registro en la Cámara de Comercio, hasta qué tan avanzada está Colombia dentro de la Comunidad Andina. Además, reflexiona sobre cómo la Transformación Digital ha impulsado al mundo al reconocimiento de marcas no convencionales como las animaciones, los colores e incluso los sonidos. Finalmente, Franco habla, desde su experiencia, sobre la marca como una herramienta fundamental para los empresarios del Siglo XXI y la forma en la que la deben proteger frente a sus competidores.

Episode metadata supplied by the publisher feed · Published Aug 18, 2021

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T2 E8: El registro de marca

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