EPISODE · Feb 19, 2026 · 32 MIN
Taciana Lopes, VP de Comunicação e Marketing da Mastercard
from Show Business · host Grupo Doria
Taciana Lopes, vice-presidente sênior de comunicação e marketing da Mastercard, aborda a evolução do marketing como motor estratégico de negócios, a força atemporal da campanha “Priceless”, as transformações digitais no setor de pagamentos e compartilha sua visão sobre liderança, experiência do cliente e carreira feminina no mercado corporativo.
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