TACKLING CLIMATE CHANGE

In this episode with Jonny, we talked about life as a parent, partner and business owner, and the importance of looking after ourselves and protecting our energy. We talked how to build an empathetic culture; the kind they have at his company Seed, where they live by the mantra "Be useful. Be Kind" Finally, Jonny made a compelling case for how to solve one the greatest challenges of our time: climate change. Jonny believes that to get to Net Zero we need creativity. We need to understand and empathize with our audiences in order so to create campaigns and deliver content that have a better chance of motivating people to lead more sustainable lives. Empathy Led S2 Episode 8 To learn more about Jonny https://www.linkedin.com/in/jonprest/ To learn more about Seed https://seedcreativity.co.uk/