PODCAST · business
EMPATHY-LED
by THE GRIO AGENCY
Empathy-led is a show about empathetic leaders, organizations and brands and for people who aspire to infuse a great dose of empathy into their lives and organizations. We started this show because our vision at the grio agency is a world with more empathetic leaders, organizations and brands. And we hope that you will come along with us on this journey, and that together we can make the work a more empathetic place.
Episodes
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The rise of Africa, the sleeping giant.
Building a great company culture isn’t about winning the amenities race, but about having an organization where everyone feels a sense of belonging and ownership for the missions.What you end up with is a company full of people who think like the CEO, where an engineer feels compelled and...
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Without trust there's no business growth
When I asked James Yoder what the secret to scaling a business is, he answered it as most empathetic leaders would: "Building your team and trusting them." To some people, trust-- like empathy-- seems too mushy or impractical when applied to business. But I think about it in very practical ways....
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We are all in this together
In this episode we talked about the power of self awareness to make us more empathetic as people and as leaders. We discussed what it takes for leaders to lead empathy and for us to build organizations where people feel seen, heard, and cared for. If any of these ideas resonate with you, then…
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Becoming a better ally to the disabled community
Welcome to Empathy Led. Season 03, Episode 02 Five powerful takeaways from my conversation with Laura We need more representation of the disabled community in the media and marketing. It doesn’t need to be dramatized to have an impact, either. Normalizing it is impactful. People with disabilities...
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B-CORP is the future of business
For companies like Bella Tunno, and founders like Michelle Buelow, the debate around the effectiveness of brand purpose is strange because, to them, purpose isn't a tactic. It's in their DNA. Purpose isn't a scheme to lure customers, get a sales advantage, or attract and retain the best…
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THE POWER OF SAYING YES TO LIFE
Did you know that Kidney Diseases are one of the ten leading causes of death worldwide? I certainly didn’t. Not before my conversation with Steven Rick. Steven is intimately familiar with the devastating effects of kidney diseases. Several of his family members have been affected and continue to...
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COMPETITION IS A DISTRACTION
At the grio agency, we often warn our clients against the dangers of competition. We remind them that when you compete, you often use your competitors as a reference for what you should do, instead of focusing on those you seek to serve and trusting in your own vision. But it would also be…
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THE POWER OF CULTURE
A few years ago, Grant McCraken made a compelling case for why every company needs a Chief Culture Officer . He argued that, although corporations are often blind and deaf to the world around them, they need to have a better pulse on Culture in order to succeed in this rapidly-changing and...
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THE ROAD TO RECOVERY IS PAVED WITH HOPE
Despite our uncanny ability to understand and relate to other people, some human experiences, like living with substance use disorder, are too complex for us to understand without having experienced it ourselves. Even someone like Kristin Kelly Blinson, CFRE, who has spent almost a decade working...
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HOW TO BUILD TRULY INCLUSIVE BRANDS
In this episode, Dr. Leigh George makes a compelling case against using demographic markers or a product-centric approach to try to build inclusive brands. The first is inherently exclusive, while the second limits brand expansion. Instead of alienating some people using demographics, or defining...
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THE POWER OF EDUCATION
Education is something most of us feel a deep connection to, which is why we are all so vocal about all the ways it should improve to meet the needs of those it is designed to serve. While we have an opinion, and are certainly entitled to one, I love hearing directly from those on the front lines...
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CLOSING THE WEALTH GAP
Rashaan Peek has over 20 years of experience working in, and with, nonprofits to help them advance their respective causes. She has experienced and seen firsthand what an uphill battle it is to use nonprofit as a vehicle to create systemic and lasting change. While she continues to celebrate and...
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HOW TO FIND WORK THAT YOU LOVE
My guest, Lucas Cuadros, is a deep thinker. Someone who is as comfortable wrestling with abstract concepts as he is solving practical problems. I asked him why empathy mattered so much in business, and his answer reflects the depth and clarity of his thinking. "Business exists in our collective...
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THE TRUTH WILL SET YOU FREE
Tell the truth! This is the simple charge Juliet D'Ambrosio has for companies. Telling the truth is how people people become trustworthy and how they build meaningful relationships. Since customers are people, it’s also how brands can earn their trust and loyalty. When brands fall short of this...
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THE LIFE-CHANGING POWER OF EDUCATION
"Being a University President is closer to being the Mayor of a small town than it is being the CEO of a company because of how democratic college campuses are by design." -- Rhett Brown, Wingate University This is the perfect quote to help you understand the kind empathetic leader Rhett Brown…
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THE POWER OF GRATITUDE TO CHANGE THE WORLD
Who comes to mind when you think of the people whose love, kindness, generosity or support shaped or even changed the entire trajectory of your life? The people who invested and in poured into you so you can become the best version of yourself. The ones who believed in you long before you…
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THE MAKING OF A BRAND
The biggest lesson I've learned from Tony Hsieh, the late founder of Zappos, is that brand and culture are two sides of the same coin. Tony understood, better than most, that your brand is a cumulative expression of everything you say and do, and ultimately, it is defined by how you show up in…
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THE POWER OF PURPOSE
Entrepreneurship, for me, has been a spiritual journey– a quest to find the truest expression of who I am and the contribution I want to make in the world. It’s a means to leverage my passions, gifts and talents to advance causes that I find meaningful and exciting. When I first met Julius, it...
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THE POWER OF STORIES
Given the immense power of art, fashion, music, film and advertising in pop culture, artists and marketers may have more power than lawmakers and politicians to change our world. However, they first have to accept the responsibility to tell diverse and authentic stories; uphold ideals of equity…
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CHAMPIONING HUMAN STORIES
Trust takes time to build. But when you're a qualitative researcher, like Susan (Rubenstein) Collin , you're not always afforded the luxury of time. You have to jumpstart and fast track the trust process with interviewees; people with whom you'll only have a fleeting relationship. Hers is one of...
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TACKLING CLIMATE CHANGE
In this episode with Jonny, we talked about life as a parent, partner and business owner, and the importance of looking after ourselves and protecting our energy. We talked how to build an empathetic culture; the kind they have at his company Seed, where they live by the mantra "Be useful. Be…
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GIVING VETERANS A HERO'S WELCOME HOME
In this episode with Curtis Drafton, we talked about life growing up as a Cuban African-American and how his roots and family values prepared him for a life of service. After serving in the military, Curtis returned home to challenges that many veterans face, ultimately experiencing homelessness...
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THE POWER OF THE HUMAN SPIRIT
In this episode, our conversation with Ronnie Quillen took us across various topics, from psychology, neuroscience, storytelling, marketing, and advertising, to the unbreakable nature of the human spirit. Ronnie is a master storyteller who is driven and fascinated by the seemingly unlimited power...
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EMPATHY MAKES THE COMPLEX SIMPLE
In this episode with Marc Gibson, we talked about #technology: its fundamental purpose and incredible evolution over the years, as well as how it powers our lives and businesses today. We talked about #entrepreneurship and how, fundamentally, business is about risk management– making the best of...
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STILLNESS IS KEY TO EMPATHY
Stillness is key. In that space of heightened awareness lies our opportunity to choose what deserves our attention and to choose our response to external stimuli. In that space we also learn to be more empathetic and more creative because empathy and creativity both require that we suspend our...
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LEAVE NO ABILITY BEHIND
In this episode, we sit down with Anessa Powell, a passionate advocate for people with disabilities in the workplace. Anessa has extensive experience working in the field of disability rights and has dedicated her career to creating more inclusive and equitable workplaces for people with...
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FIVE STEPS TO EMPATHY
In this episode with Rob Volpe, we got very practical about how to become more empathetic. Rob is an astute observer of life and a master storyteller who brings empathy and compassion to the human experience. As CEO of Ignite 360, he leads a team of insights, strategy, and creative professionals...
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THE MAKING OF A GREAT CITY
In this episode, Michael Smith, CEO of the Charlotte Center City Partners, shared with us the key ingredients required to build a great city. And he would know since his organization is largely responsible for turning Charlotte into the attractive, vibrant and dynamic city it has become over the...
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THE POWER OF BUILDING COMMUNITY
In this episode, we had an amazing conversation with Jeni Bukolt, founder of Haven Creative where it's their mission to create community inside and around companies. Jeni talks about the power of empathy and storytelling to build great organizations and brands. She believes that all problems…
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MAXIMIZE CUSTOMER PROFIT
Although maximizing business profit should be the same as increasing customer value, it only is in theory. In practice, maximizing business value often comes at the cost of customer value. However, that's often shortsighted. To scale and grow in a sustainable way, companies have to be intentional...
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THE POWER OF BELONGING
In this episode, we had a conversion with HR and diversity expert Kamella Emmanuel. From her years as a British diplomat traveling the world and as an executive coach, Kamella reveals that the highest aspirations for leaders should be to ensure that every employee feels a sense of belonging.
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BRAVE LEADERSHIP
In this episode of Empathy-Led, Marisa Ciesluk, a leadership coach, talks about the importance of leading with empathy. She talks about the level of self-awareness and bravery required to lead people and help them be and perform at their best. One of the biggest takeaways is the crucial change in...
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THE POWER OF RELATIONSHIPS
In this episode of Empathy-led, we asked David "Dae Lee" Arrington, like we do guest, how leaders can flex and strengthen their empathy muscles. His answer was, in short, to lean on the power of relationships to build bridges. David believes that seeking to build genuine and authentic…
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IMAGE-PERCEPTION GAP
In this mini episode we talk image-perception gap-- a concept that is central to our empathy-led branding framework. There's a gap that exists between image (our internal understanding of our brands) and perception (how the brand is actually perceived externally). At grio, we believe that…
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THE POWER OF HUMAN CONNECTION
At grio, we believe that success in business ultimately depends on our ability connect with the people we seek to serve-- both inside and outside our companies. And connecting with others requires empathy. In this episode, our guest Todd Buelow, co-founder of a Charlotte-based software company...
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EMPATHY IS PRACTICAL IN BUSINESS
In this episode we explore a question we get asked all the time at grio: why empathy? Our answer is always that business is fundamentally about people. And success hinges on our ability to connect with various stakeholders-- inside and outside our companies. Through this lens, empathy is…
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HOW TO EARN LOYALTY
In this first episode, we had an amazing conversation with Christopher Sottile, the founder and owner of The Loyalist Market-- A cut-to-order cheese and charcuterie shop offering over 60 artisan cheeses and cured meats from the US and abroad, along with artisan food products from the best…
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ABOUT THIS SHOW
Empathy-led is a show about empathetic leaders, organizations and brands and for people who aspire to infuse a great dose of empathy into their lives and organizations. We started this show because our vision at the grio agency is a world with more empathetic leaders, organizations and brands. And we hope that you will come along with us on this journey, and that together we can make the work a more empathetic place.
HOSTED BY
THE GRIO AGENCY
CATEGORIES
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