EPISODE · Dec 3, 2024 · 36 MIN

Taco Bell

from Unboxing Ecommerce: Operations Behind Online Brands · host James Marks and Jennifer Yates

On this episode of Unboxing Ecommerce, James and Jennifer take an unconventional approach by combining lunch and logistics. With no guest, they order from Taco Bell to explore how this fast-food giant exemplifies top-tier operations and ecommerce practices. From their smooth online ordering experience to insights on Taco Bell's unique branding and efficient systems, they dig into what makes the brand a leader in the space—while also enjoying some guilty-pleasure menu items.Taco Bell: www.tacobell.comResearch included these sourcesTaco Bell: www.tacobell.com/historyWikipedia: www.en.wikipedia.org/wiki/Taco_BellYUM! Brands: www.yum.com/wps/portal/yumbrands/YumbrandsTaco Bell Foundation: www.tacobellfoundation.orgFast Company: www.fastcompany.com/91064275/taco-bell-most-innovative-companies-2024-2Curated Technology ListFullstory: www.fullstory.comNext.js: www.nextjs.orgOther Sites mentionedThe Onion’s satirical coverage of Taco Bell: www.theonion.com/taco-bells-five-ingredients-combined-in-totally-new-way-1819564909/Types of diffusion in Geography: www.en.wikipedia.org/wiki/Cultural_diffusionEnding Trademark on Taco Tuesday: www.bleacherreport.com/articles/10076948-lebron-james-joins-taco-bell-in-effort-to-end-taco-tuesday-trademark-registrationsRetail co-location benefits: www.loopnet.com/learn/4-advantages-of-co-retailing/973314239_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com

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This episode was published on December 3, 2024.

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