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Dec 3, 2024 36 min

Taco Bell

from Unboxing Ecommerce: Operations Behind Online Brands Hosted by James Marks and Jennifer Yates

On this episode of Unboxing Ecommerce, James and Jennifer take an unconventional approach by combining lunch and logistics. With no guest, they order from Taco Bell to explore how this fast-food giant exemplifies top-tier operations and ecommerce practices. From their smooth online ordering experience to insights on Taco Bell's unique branding and efficient systems, they dig into what makes the brand a leader in the space—while also enjoying some guilty-pleasure menu items. Taco Bell: www.tacobell.com Research included these sources Taco Bell: www.tacobell.com/history Wikipedia: www.en.wikipedia.org/wiki/Taco_Bell YUM! Brands: www.yum.com/wps/portal/yumbrands/Yumbrands Taco Bell Foundation: www.tacobellfoundation.org Fast Company: www.fastcompany.com/91064275/taco-bell-most-innovative-companies-2024-2 Curated Technology List Fullstory: www.fullstory.com Next.js: www.nextjs.org Other Sites mentioned The Onion’s satirical coverage of Taco Bell: www.theonion.com/taco-bells-five-ingredients-combined-in-totally-new-way-1819564909/ Types of diffusion in Geography: www.en.wikipedia.org/wiki/Cultural_diffusion Ending Trademark on Taco Tuesday: www.bleacherreport.com/articles/10076948-lebron-james-joins-taco-bell-in-effort-to-end-taco-tuesday-trademark-registrations Retail co-location benefits: www.loopnet.com/learn/4-advantages-of-co-retailing/973314239 _______________ Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks: www.linkedin.com/in/jameslmarks www.withtrivial.com Connect with Jennifer Yates: www.linkedin.com/in/jenniferayates www.workwithroux.com _______________ Coverart imagined and designed by our friend, Melissa Dettloff www.melissadettloff.com

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On this episode of Unboxing Ecommerce, James and Jennifer take an unconventional approach by combining lunch and logistics. With no guest, they order from Taco Bell to explore how this fast-food giant exemplifies top-tier operations and ecommerce practices. From their smooth online ordering experience to insights on Taco Bell's unique branding and efficient systems, they dig into what makes the brand a leader in the space—while also enjoying some guilty-pleasure menu items. Taco Bell: www.tac...

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This episode is 36 minutes long.

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This episode was published on December 3, 2024.

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