Tactical Advice for Agents

Episode 18 of the This One Time in Real Estate... podcast, hosted by Mark Gellman, titled "Tactical Advice for Agents " was published on May 10, 2024 and runs 20 minutes.

May 10, 2024 ·20m · This One Time in Real Estate...

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Summary

If you're an agent and you're feeling insecure or uncertain about the future given the NAR settlement, what are you doing to prepare? Start by asking yourself: what is your favorite part of this career? What do you love doing? Then prioritize that activity. For Sarah, she loved previewing. Consistent previewing brought consistent results. She was finding houses that worked for her buyers that they had written off for various reasons. She was gaining market knowledge. She was gaining more clients by just having her feet on the ground and meeting neighbors or other people at showings. If you're presenting yourself as an expert, but you've never been to the house, or the neighborhood, or the area...then not only are you doing the client a disservice but also yourself. There's not enough inventory right now for you to not be able to preview the homes in your target area. Action begets action. It's not luck when you successfully sell a house. It's preparation and knowledge. You did what you needed to do to find that home that fit for your buyer and you got the deal done. Also keep in mind that you need to be versatile. Cast a wider net. It's important to specialize and become an expert in your area. But in this market and with low inventory, do you really want to turn down business? You have to go where the homes are and where buyers are looking. Start where you know, but then branch out. Preview, doorknock, converse with other agents. There are unknowns in the real estate world right now. You can't control that, but you can control your activity.

Episode Description

If you're an agent and you're feeling insecure or uncertain about the future given the NAR settlement, what are you doing to prepare?

Start by asking yourself: what is your favorite part of this career? What do you love doing? Then prioritize that activity.

For Sarah, she loved previewing. Consistent previewing brought consistent results. She was finding houses that worked for her buyers that they had written off for various reasons. She was gaining market knowledge. She was gaining more clients by just having her feet on the ground and meeting neighbors or other people at showings.

If you're presenting yourself as an expert, but you've never been to the house, or the neighborhood, or the area...then not only are you doing the client a disservice but also yourself. There's not enough inventory right now for you to not be able to preview the homes in your target area.

Action begets action. It's not luck when you successfully sell a house. It's preparation and knowledge. You did what you needed to do to find that home that fit for your buyer and you got the deal done.

Also keep in mind that you need to be versatile. Cast a wider net. It's important to specialize and become an expert in your area. But in this market and with low inventory, do you really want to turn down business? You have to go where the homes are and where buyers are looking. Start where you know, but then branch out. Preview, doorknock, converse with other agents.

There are unknowns in the real estate world right now. You can't control that, but you can control your activity.