Tactical Empathy | Jesse Zagorsky | S23 E25

Jesse Zagorsky conducted a training session on Tactical Empathy, a sales technique based on the work of Chris Voss, focusing on four key components: FM radio DJ voice, mirroring, labeling, and accusation audit. Jesse explained how to use each technique through interactive examples, demonstrating how mirroring and labeling can help sales agents better understand and address client concerns. The session included live role-playing exercises where participants practiced these techniques, with Jesse providing feedback on effective implementation. The training was delivered without slides to keep it simple and practical, with Jesse promising to conduct a follow-up workshop session in the future to cover more advanced aspects of tactical empathy.