Tactics for a Sell-Out Beauty Launch With Topicals Founder, Olamide Olowe

Olamide Olowe is the founder and CEO of Topicals, a skincare company transforming the way people feel about skin through effective products for eczema and hyperpigmentation.  Topicals sold out 48 hours after launching in Nordstrom. Six months later it landed in Sephora, where the brand sold out nationwide again within 48 hours. So, how did Olamide do it? In this ep I ask her to dive into: Her blueprint for high impact launches How she landed big retail partnerships in her first year of business The resources that helped her raise $2.6 million (before her 24th birthday) Why beauty startups should shift their attention to Twitter How to use quizzes to build an audience pre-launch Make sure you listen to the end, when Olamide tells us all about the resources that helped her grow Topicals. Links Follow: Female Founder World on Instagram: www.instagram.com/jasminegarnsworthy Learn more about your ad choices. Visit megaphone.fm/adchoices