Taddy Hall Provides Color Commentary on His New Book, The Online Advertising Playbook

Co-host Brad Forsythe interviews Taddy Hall, Co-Author of “The Online Advertising Playbook” and Chief Strategy Officer of the American Research Foundation. Taddy is a recognized authority in the fields of Marketing, Innovation, Branding, and Competitive Strategy. Over the last decade, he has collaborated with Harvard Business School Professor and innovation authority, Clayton M. Christensen, on the publication of The Innovator’s Solution and Marketing Malpractice (HBR) as well as on the growth of a related consulting practice. His recent articles on innovation have appeared in The Harvard Business Review (12/2006), The Wall Street Journal, Ad Age, and CMO Magazine. Taddy is also co-author of The Online Advertising Playbook, published by J. Wiley in April, 2007. He has held senior management positions in US and Latin American companies in both private equity investment firms and operational companies. Taddy holds a Bachelor of Arts Degree from Yale University and an MBA from Harvard University.