Tahnee Sanders - Marketing for the Real World

Tahnee Sanders is a marketing strategist and copywriter who helps female founders of small to medium businesses communicate their value through their marketing and copywriting so they can charge what their expertise is truly worth and run enjoyable, profitable businesses.Tahnee landed a dream job in journalism right out of college climbing her way up the corporate ladder becoming the editor of a daily newspaper in Australia at just 26.. But after a series of events left her feeling burned out, she and her husband decided to take a break and go on an adventure traveling through central and south America. Not feeling quite ready to return home to Australia, Tahnee and her husband moved to Vancouver, BC where an adorable little flower shop caught Tahnee’s eye every day on her way to get coffee. After deciding she wanted to work there, and with zero knowledge of floristry, Tahnee pitched the shop owner offering to manage their blog and social media for free in exchange for a job at the shop and an education in flowers. Little did Tahnee realize at the time how that little flower shop would end up changing the trajectory of her career. As a result of working there, she gained a variety of marketing skills and met a lot of small business owners which led to work in the wedding industry. But it was her eventual work with  an online learning company where she had her lightbulb moment that she should to start her own business - and that was the genesis for The Strategy Studio.As a marketing strategist and copywriter, Tahnee serves her clients with 3 core services, but ironically, copywriting wasn’t something she offered initially, even though she’s a journalist by trade! In addition to strategy studio sessions and done-in-a-day copywriting, Tahnee’s 3rd offering is a group coaching program to help business owners take their marketing to the next level.Tahnee shares some valuable insights like why it’s perfectly okay for your marketing to evolve as your business matures and how that can be an opportunity to do “soul on fire work” that ultimately brings you more joy and excitement.Tahnee goes on to talk about the impact of being a parent to 2 children has had on the way she runs her business, what success looks like for her,  and why success means something different for everyone. Finally, if you struggle with feeling pressure to market your business “in all the places,” you will love what Tahnee reveals about what she calls “ideal world marketing” vs. “real world marketing.” I think you’ll come away feeling a bit lighter and inspired after listening to Tahnee’s grounded and practical approach to marketing and business.Find Tahnee at:Website: https://thestrategystudio.comTwitter: https://twitter.com/thestrategytalkInstagram: https://www.instagram.com/thestrategystudio/Facebook: https://www.facebook.com/thestrategystudioLinkedIn: https://www.linkedin.com/in/tahnée-sanders-05853737/Visit Stephanie at: https://stephaniehayes.biz/Follow me on Instagram | Facebook | LinkedIn | TwitterSupport the show