Take the Word PODCAST Out of Your Name

If someone asked me what was one of my Favorite books I wouldn't say "Platform Book." I would just say Platform.  If someone asked what was one of my favorite movies? I wouldn't say "Caddyshack Movie." I would just say "Caddyshack." If someone asked what was one of my favorite magazines to read, I wouldn't say "Men's Health Magazine." I would say "Men's Health." So why do I see "The Ernie and Bert Podcast" as the title of shows? It seems like so many shows have the word PODCAST in the name.  While you might say, Dave, your show is Your PODCAST Consultant. I get a pass as I'm talking about podcasting.  The Global News Podcast could just be "Global News." The minimalists Podcasts could just be "The Minimalists." The Generation Why Podcast could be "Generation Why." Apple Search Has Issues When you leave words like "The" and "Podcast" in your name you are ranked against every show with the word "The" or "Podcast" in the name. When you remove this clutter, it can actually boost your search results in apps.  While most people learn about new podcasts via word of mouth, anything you can do to make it easier to be found in apps is a plus.  Need Help With Your Podcast? Check out my three-month Quick Start Program. Just have a quick question? Schedule a quick 15-minute coaching session.Mentioned in this episode:Podcasting in Six Weeks - Free CourseWe are bringing back Podcasting in Six Weeks and this time we are running an experiment and that is IT's FREE. Meeting weekly and go step by step and launch your podcast (it's designed for someone who does have a podcast, but wants one). Go to www.schoolofpodcasting.com/sixweeksPodcasting in Six WeeksReady To Grow Your Podcast?Starting August 19th (So sign up now) a cohort class at the School of Podcasting will lead members through the process and steps of growing your audience. You will receive feedback, and action steps to take to make your show in downloads, reach, and influence. Use the coupon code listener to save when you sign upSchool of PodcastingThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy