Taking Advantage of Local Search Results

You’ve probably heard all about the importance of search engine optimization (SEO) in today’s digital landscape, right?But did you know that Google has a local search algorithm that directly impacts where you rank on local searches (and, more importantly, where your competitors place)?We recorded this week’s episode after attending SMX East 2016, in New York City – the world’s largest search engine marketing conference and expo. At the conference, the results of an SEO study entitled Reverse Engineering Google’s Local Search Algorithm were announced. After hearing these game changing conclusions, we wanted to take a few minutes to share how your medical practice can win by taking advantage of local search results.The authors of the study, Local SEO Guide‘s Dan Leibson (Vice President of Local & Product) and Andrew Shotland (President), analyzed and prioritized ranking factors that affect local search on Google.In this episode, we’ll reveal how your practice can leverage Google’s local search algorithm to better market your practice on the internet and bring more patients through the front door.Tune in to Discover:• The factors that impact where your business shows up in Google search, and the little things you can do to quickly to improve your ranking• How to capitalize on Google’s local search algorithm to get your practice at the top of the search page• How patient reviews, link building, and great content can help you outrank your competition