Taking Naps and Marketing Campaigns to the Next Level | Joaquin Arce | Bearaby

Bearaby’s Chief Growth Officer, Joaquin Arce has charted rapid expansion and impact for the award-winning weighted blanket brand in three years time. Joaquin optimizes all components of the business that generate revenue working cross-functionally with sales, marketing, affiliate, SEO, and beyond to expedite key growth initiatives. From the early days of the start-up’s initial brand ideation, to the first sale of Bearaby’s (now fan-favorite) Cotton Napper, Joaquin has worked cross-functionally to achieve success on the digital front resulting in an engaged and organic community of thousands. Joaquin participated in the double degree program Bachelor of Science in Accounting and Economics at Universidad del Pacifico in Peru. Committed to advancing Latinx business leadership, in 2020 he took part in The Stanford Latino Entrepreneurship Initiative, a research and education collaboration between Stanford University and the Latino Business Action Network. In This Conversation We Discuss: [00:00] Intro[01:20] The idea of Bearaby[04:09] The similarities between founders[05:02] Bearaby’s go-to-market strategy[06:55] Considering traditional retail partnerships[08:13] The site also benefits from the partnership[09:08] Other benefits that you might not consider[10:06] Mistakes Joaquin wants you to avoid[11:03] CTA without discount codes[11:50] Bearaby’s podcast placements[13:20] Podcasts are lacking in metrics[14:21] Sponsor: Electric Eye electriceye.io[14:41] Sponsor: Mesa apps.shopify.com/mesa[15:26] Sponsor: Rewind rewind.io/honest[16:52] Sponsor: Gorgias gorgias.grsm.io/honest[17:25] Sponsor: Klaviyo klaviyo.com/honest[18:12] The Black Friday/Mindfulness campaign[21:13] Bearaby’s napping culture[22:31] The April Fool’s/Hedgehog campaignResources:Sustainable, breathable, and filler-free weighted blankets bearaby.comConnect with Joaquin linkedin.com/in/joaquin-arce-525b47131Scale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honestLevel up your customer support gorgias.grsm.io/honestGet started with a free account at klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!