Tales of Turbulence and Other Sonic Branding Stories

from The Sonic Truth · host SonicAdmin

A few years ago on a turbulent flight, Steve Milton heard a noise he associated with entering the “gates of hell”. It was actually the sound from the cockpit to signal he had reached cruising altitude. Milton wondered who made the decision to use that sound, and more importantly: why. Today, Steve Milton runs a successful […] The post Tales of Turbulence and Other Sonic Branding Stories appeared first on The Sonic Truth.

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This episode was published on November 14, 2019.

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