TALK HUMAN, GET REAL. Why do brands talk to themselves
from The ConFuzed Show Hosted by Mona
The hardest part of a professional service brand is to communicate how different they are from other brands. Make sure their marketing doesn't sound the same as the rest of them, e.g., "We are experts in this field, over 100 years of experience, exceptional service, satisfaction guarantee, and so on." Talking about themselves and why they are a good fit should do the job. But it doesn't. The main reason why these brands miss the mark is that they don't invest time in getting to know their target market. Who their customer is, and why do they need the service that is being provided.
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