Talking Ad Fraud with Marc Goldberg

In this Marketing Over Coffee: Learn about Whitelisting, Brand Safety and Advertising in Apps Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks Marc is CEO of Trust Metrics, is an advisor at ERA and has been with TechStars and 500 Startups. Prior to Trust Metrics he was SVP of Business Development at About.com The Brand Safety Space - getting from 50 million domains down to the ones you want to buy Whitelisting and Blacklisting The Questions to Ask Your Agency 100% Viewability Group This week's Affinio insight is on Ad Fraud: The people concerned about ad fraud are all talking about it from different contexts, the most siloed data set we've looked at! To learn more about how we're analyzing the data set visit Affinio.com/moc! Owning machines to creating bot armies, pages that don't exist with 5,000 ads, domain spoofing The Security of Apps We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you need to get the invoices out and the receipts in, you need to check out the all new Freshbooks. Take the pain out of your accounting and finally be able to see how you are doing every month. Check out Freshbooks.com/moc to learn more! The Future of Fake News Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is Mellow G by Fonkmasters.