Talking Adventure, Technology & Ways to Engage Community with Jay Bernard of Triumph Motorcycles - Episode 27

Jay Bernard of Triumph Motorcycles is a regional manager who was kind enough to jump on a session of Dealership fiXit with me and chat about many things Triumph, here in his part of the United States. What's the deal with Adventure bikes and why are they so popular right now? What is Triumph doing differently than the competitors to earn consumer's money? As it turns out, it's a lot! Technology is a heavy focus. Jay also hints of some possible upcoming smaller displacement, lower price point models coming from Triumph.  What makes someone spend more money for a premium product?  We discuss...  Check out Triumph Motorcycles newest collection here: https://www.triumphmotorcycles.com/ Check out and/or sign up for Karl's Mystery Ride here: https://www.karlsmysteryride.com/ Please share this podcast with anyone you know in the powersports industry so we can create the best content to help as many as possible thru the guests I ask on.  From Dealership to Distributor to Manufacturer, we hope to share some behind the scenes info that can make each powersports industry professional better thru these conversations and ideas. Dealership fiXit exists to help dealerships tap into high performance ideas!