Talking Insights explores the AI Revolution in Market Research

Continue the conversation on Synthetic Data and Artificial Intelligence with the re-broadcast of this episode. This time host Nikki discusses the impact of artificial intelligence (AI) on the market research industry with guests Ray Poynter and Xabier Palacio. They explore the formation and goals of the ESOMAR AI Task Force, the potential impact of AI on market research practices, and the importance of establishing ethical guidelines. The conversation also delves into the current applications of AI, opportunities for insights professionals, and the future of AI in the industry, including concerns about job security.Chapters00:00 Introduction to AI in Market Research02:30 Formation and Goals of the AI Task Force04:55 The Impact of AI on Market Research06:52 Defining Artificial Intelligence09:17 Establishing Best Practices for AI11:04 Current Applications of AI in Market Research13:30 Opportunities for Insights Professionals15:44 The Future of AI in Market Research21:03 Job Security in the Age of AISend us Fan Mail-----------------------------------------------------------------------------------------------Talking Insights is a Research World and Esomar production. Hosted by Antonio AlmeidaMusic by FreeMusicForVideo from PixabayGraphics by Brandon Heim-----------------------------------------------------------------------------------------------If you’d like to be featured in a future episode or share your story, send us an email at podcast@esomar.org.-----------------------------------------------------------------------------------------------Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a• Follow us on LinkedIn - http://bit.ly/2DrifcgEsomar 2025