Talking Marketing Operational Excellence with Peter Mahoney

In this Marketing Over Coffee: In this episode the Founder and CEO of Plannuh Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn Peter's book: The Next CMO Tieing Finance, Budget and CRM together for results Starting at Nuance Stealing the big idea from Mint for Marketing Operations Building first version then taking VC - Glasswing and Gradient Ventures 7:34 - 8:37 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Starting with the book 16:02 The Most Successful Marketers... Budget owners vs. Spenders Visibility, Agility, and Improving ROI 17:34 - 18:52 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Making the switch to more strategic Virtual has gone through a step change Slack, Hubspot, Zoom, and Google Suite, the new standard virtual stack. You can find Peter on LinkedIn Raising a mug for Rich Baker Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.