Talking Measurement with Katrina Wong

In this Marketing Over Coffee: Katrina will change the way you think about how you measure the effectiveness of marketing campaigns. Direct Link to File Brought to you by our sponsors: Terminus and LinkedIn Shout out to Greg at CloudKettle The Importance of the 360 Degree View of the Customer Data Platform (CDP) The Data First Approach How Covid Drove Retail to Digital Transformation 4:59 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc. 100-200 Touches before taking action 14:12 LinkedIn – We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Running co-marketing campaigns with the parent brand B2B vs. B2C Getting the message right for the ICP Testing the impact of post pandemic live events Her LinkedIn and Twitter The Analytics for Marketers Slack group! Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters