Talking Tariffs - Impact of tariffs on US brands

Mintel Little Conversation's new mini-series explores the impact of tariffs worldwide. In the second episode of this series, our experts explore consumer sentiment surrounding US brands in Canada and the EU, discussing how localism is influencing consumer behavior, the complexities of brand perception, and strategies for US brands to navigate the landscape.Get in touch with our Consultants to learn about how shifting global trends apply to your brand.Head over to Mintel’s LinkedIn and let us know how tariffs are impacting your purchasing decisions. Don't forget to visit mintel.com to become a member of our free Spotlight community.Host: Lynn Dornblaser, Client Advisor, Mintel.Guests: Nick Carroll, Director of Retail Insight, MintelScott Stewart, Associate Director for Lifestyles and Retail, Mintel.

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This episode is 24 minutes long.

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This episode was published on June 5, 2025.

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