Talking with Kevin Gleason of Leatherman

In this Marketing Over Coffee: In this episode learn about one of America's most iconic brands from Global Brand and Marketing Director Kevin Gleason! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Where did the idea for the Leatherman come from? 8 years of design and the first order from Cabelas. Portland: Knifetown USA Covering Product, Branding, and Ecommerce The Everyday Carry market (EDC) The Most Amazing Tool Tales 8:11 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc Made in the USA. What's it like having this going on in the building Widending of the funnel during Covid The Moments Made Campaign Transitioning over the past 10 years from features/benefits to the problems the brand solves 17:16 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Product Marketing The Bond - the latest PST (Personal Survival Tool) Getting Closer to the Customer Solving the Bent Fingernail Problem Expanding to apparel and other products Leatherman on Twitter, Kevin Gleason on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.