Tammy Hudgin: How to Beat the FB Algorithm

What this episode covers

About Tammy Hudgin: Tammy Hudgin has spent the past 17 years leveraging Facebook to grow her own business while empowering other small business owners through expert coaching, teaching, workshops, and social media management. Her extensive experience has made her a trusted advisor in the field of digital marketing and business development. Over the years, Tammy has been nominated for numerous business awards, co-authored two publications, and regularly appeared on Rogers TV, where she shared valuable insights on Facebook strategies. She has also collaborated with government organizations to educate their audiences and held leadership roles in various networking organizations. Tammy has cultivated a professional network of over 5,000 business connections, allowing her to build a successful referral-based business. In this episode, Jennie Bellinger and Tammy Hudgin discuss: Transition to a professional Facebook page Strategize engagement to boost algorithm Leverage multiple images and "See More" for engagement Utilize Instagram reels and stories effectively Balance business and personal content Key Takeaways: Switching to a professional Facebook page unlocks valuable insights and allows you to exceed the 5,000 friend limit, and strategically managing your personal timeline, business page, and groups can significantly boost your organic reach and engagement. Actively engaging with your target audience by asking questions about their posts can help the algorithm recognize your content and increase its visibility in their feeds. Incorporating multiple images in a single post, as well as ensuring your written content is long enough to trigger the "See More" button, can significantly increase engagement metrics that the algorithm favors. While it's important to have a strategic content plan, don't be afraid to mix in personal, behind-the-scenes updates alongside your business-focused posts. Connecting with like-minded entrepreneurs in messenger groups can be a valuable way to support each other's growth and share best practices, as long as the engagement remains genuine and not forced, and platforms like the Badass Direct Sales Moms group can foster meaningful connections and cross-promotion. "If you put the work into it and take advantage of what Facebook's provided, you can truly build this very successful business on Facebook.” — Tammy Hudgin Connect with Tammy Hudgin:  Facebook Name: www.facebook.com/tammyhudgincreating Connect with Jennie: Website: https://badassdirectsalesmastery.com/ Email:  [email protected] Facebook personal page: https://facebook.com/jbellingerPL Facebook podcast page: http://facebook.com/BadassDirectSalesMastery Facebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMoms Instagram: https://instagram.com/BadassDirectSalesMastery Personal Instagram: https://instagram.com/jenniebellinger LinkedIn: https://linkedin.com/in/BadassDirectSalesMastery Show Notes by Podcastologist: Hanz Jimuel Alvarez Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.