Tamsen Webster: Say What They Can't Unhear | Ep. 308

Unlocking Persuasion with Tamson Webste. Today we speak with Tamsen Webster, author of Say What They Can't Unhear - The Nine Principles of Lasting Change. Tamsen, a persuasive message design expert with over 25 years of experience, delves into the principles and processes that build lasting buy-in and change. The conversation covers ethical persuasion, overcoming resistance, and the importance of aligning capability and intent in messaging. Learn more about Tamsen at: https://tamsenwebster.com 00:00 Introduction to Today's Guest: Tamsen Webster  00:20 Tamsen Webster's New Book 06:11 The Importance of Internally Motivated Change 12:30 Understanding Capability and Intent in Persuasion 22:12 The Role of Words in Effective Communication 26:00 The Power of Storytelling in Marketing  29:04 Historical Perspectives on Belief Systems  35:10 Effective Change Communication Strategies  42:25 Final Thoughts and Resources This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter