Tanisha Raffiuddin - Concept Culture

Alternative architecture careers become easier to explore when you stop treating architecture as one job title and start treating it as a transferable skill set. Stephen Drew speaks with Tanisha Raffiuddin about Concept Culture, alternative careers in architecture, storytelling, online marketing, sustainability communications, brand growth and how architecture-trained people can apply their skills outside a standard practice path. The conversation covers: How architecture skills can transfer into communications and brand work Why storytelling matters for built environment organisations How sustainability can shape positioning and communication What online marketing means for architecture-trained professionals How to build evidence for an alternative career route Read the episode on Architecture Social: Tanisha Raffiuddin - Concept Culture ____ Chapters 00:00 Introduction to Tanisha Raffiuddin and Concept Culture 04:00 Alternative careers from architecture 10:00 Storytelling, brand and communications 16:00 Working across practice, journalism and sustainability 23:00 Why online marketing matters in the built environment 30:00 Tools, tips and creative process 37:00 Sustainability organisations and communication strategy 44:00 Women in Architecture, events and wider networks 51:00 Turning architecture skills into a broader career 56:00 Final advice for alternative paths ____ Architecture Social Find more architecture career advice, practice insight and live roles at Architecture Social. Explore more conversations on the Architecture Social Podcast, browse free resources at Architecture Social Resources, or join the community at Architecture Social Club. ____ Affiliate learning partner We have partnered with ArchAdemia, an online learning platform built by architects, for architects. Use code ARCHSOCIAL10 for a discount on the monthly or annual membership. Architecture Social may earn a commission if you join through our link or use the code.