Tanisha Raffiuddin - Concept Culture

Alternative architecture careers become easier to explore when you stop treating architecture as one job title and start treating it as a transferable skill set.Stephen Drew speaks with Tanisha Raffiuddin about Concept Culture, alternative careers in architecture, storytelling, online marketing, sustainability communications, brand growth and how architecture-trained people can apply their skills outside a standard practice path.The conversation covers: How architecture skills can transfer into communications and brand work Why storytelling matters for built environment organisations How sustainability can shape positioning and communication What online marketing means for architecture-trained professionals How to build evidence for an alternative career route ____📝 Read the full write-up, with the key takeaways:https://architecturesocial.com/podcast/tanisha-raffiuddinence-concept-culture/Architecture Social is where architects and designers find honest career advice, insight from practice, and live roles worth applying for:https://architecturesocial.com/The fastest way to get hired is to be better at the things practices actually ask for. Revit, Rhino, rendering, BIM, portfolio work. Our learning partner ArchAdemia is built by architects, for architects:https://archademia.com/architecture-social/Use code ARCHSOCIAL10 for a discount on monthly or annual membership.____Chapters 00:00 Introduction to Tanisha Raffiuddin and Concept Culture 04:00 Alternative careers from architecture 10:00 Storytelling, brand and communications 16:00 Working across practice, journalism and sustainability 23:00 Why online marketing matters in the built environment 30:00 Tools, tips and creative process 37:00 Sustainability organisations and communication strategy 44:00 Women in Architecture, events and wider networks 51:00 Turning architecture skills into a broader career 56:00 Final advice for alternative paths