Tanya Marsh on the 2025 Consumer Preferences for Disposition Survey

In this episode, Tony Russo sits down with Tanya Marsh to deconstruct the 2025 Consumer Preferences in Death Care report. They dive deep into the "Cremation Paradox," the surprising return of the casket among Gen Z, and why the "green" movement in death care is more complicated than it looks.Key Discussion Points:The 2025 Survey Design: Expanding the data pool to 1,500 respondents to mirror the US Census and track regional trends.The Gen Z Factor: Why 52% of young adults are leaning back toward burial despite record-high cremation rates.Defaulting to Cremation: How cost and logistics force consumers into their "second choice" disposition.The Ethics of Innovation: A look at Natural Organic Reduction (NOR) and the "naked protectionism" blocking alkaline hydrolysis in states like Indiana.Death et seq: Tanya discusses her student-led podcast exploring legal issues around deathcare. Get full access to On Deathcare at ondeathcare.substack.com/subscribe